Media & Designs

Design is the art or action of producing a plan or drawing to show the look, function and workings of an object before it is made.

Designers select type and color, create graphics, use images and video, and create layouts for print publications, websites, multimedia, mobile applications and video productions.

Media design is the process of creating and producing print, online and mobile media using visual elements


Corporate identity

A corporate identity is the manner which a corporation, firm or business presents themselves to the public (such as customers and investors as well as employees).

Corporate identity gives a sense of the culture or personality of the business. In creating a consistent identity, a company is ensuring that they will be recognized and remembered.

A strong corporate identity can improve customer awareness and can increase a company's competitive edge.

The branding used in the design of a corporate logo and identity kit usually involves a specific color scheme so that the entire product family is immediately recognizable. A variety of different materials may be included in a corporate identity package,such as: Brochures,  Stationery, Packing materials, website, staff uniform etc;

Products Design

Product design is the process of efficient and effective idea generation and development with the goal of creating new products. Product design includes all the engineering and industrial design work that goes into developing a product from the initial concept to production, which ensures that it works reliably, is cost effective to manufacturer and looks good.

The role of design is to create a marketable product from an innovation. Design is often the deciding factor in the success of a product. Many customers make purchasing decisions based primarily on product design, because good product design ensures quality, appearance, performance, ease of use, and reliability. Product design enables product differentiation and clearly communicates the function of the product to the user.

It is vital for businesses to provide creative and innovative product design.

Illustration & Print

An illustration is a picture or a drawing or the act of creating the drawing, or is an example used to explain or prove something.

An example of an illustration is a picture accompanying a magazine article.

Print media is the means of mass communication in the form of printed publications

Media have divided into three types that are included print media, broadcast media and internet.

Print media is the oldest media such  as newspapers, magazines, flyer, brochure, outdoor billboards, transit posters, the yellow pages etc.

They are usually used to highlight a company's benefits, products and services for a customer.They can be used in a variety of marketing capacities.

Digital Media

Digital media is any method of storing, transmitting, receiving and manipulating data in digital form. Sound, images, text and video are all available in digital format for use on a computer system, ipad or other similar device.

Digital media allows for the exchange of information in a wide range of forms. The information can be for purposes such as entertainment, illustration or communication.

Digital media needs digital devices to convert data from analogue to digital data for use in computer systems.

Such devices are digital cameras,  graphics tablet which are used for photography, video and digital art.

Social Media

Forms of electronic communication (such as websites for social networking and micro blogging) through which we create online communities to share your  information, ideas, messages,videos, photography, graphic design, writing, painting, advertisement and publicity of your business.

Examples are Face Book, Tweeter, Instagram, Snap chat etc.

User Interface Designs

User interface design (UI)  is the design of user interfaces by which the user and a computer system interact, in particular the use of input devices and software.This means the program includes graphical controls, which the user can select using a mouse or keyboard. A typical GUI of a software program includes a menu bar, toolbar, windows, buttons, and other controls. Examples are all computer and mobile software, application, websites etc.

The Principle of  UI designs are.

  1. User familiarity       2. Consistency

3.  Minimal surprise   4. Recover ability

5. User guidance        6. User diversity

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